Working With MSH - Our Approach

You'll get no off-the-shelf solutions at MSH. You will get a proven approach to marketing communications that we've developed over the past 30 + years. We call our common sense approach "Creating Success by Design". Click on each of the five steps to learn more.
Question | Understand | Create | Deliver | Connect

QUESTION

It's necessary to know where you want to go and how you plan to get there.
What's your expected outcome?
Who is your market?
What are the market trends?
What's your market share?
What's your strategy to increase share?

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UNDERSTAND

How do you relate to your customers?
How do your customers relate to you?
Your brand strengths
Solutions your customers want
How your customers obtain information
Marketplace attitudes and perceptions

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CREATE

The knowledge gained from the first 2 steps leads to a stronger creative product and successful response.
A strong headline
Clean graphics
A credible message

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DELIVER

Understanding your audience enables wise media selection.
Print & broadcast advertising
Public Relations
Web content
Multi-media
Direct Marketing
Trade Shows

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CONNECT

Research, experience, creative thinking and smart execution help connect…
…Your solution to customer needs
…Your brand to your customer's brain
…Your customer to you